Thoughts of a C.E.O.

Not to long ago I was talking to a Manger of a prominent $500 Billion dollar Company, and I had a chance to ask a burning question that has been bothering me for a minute, and that was why doesn't your company advertise. amazingly enough there was no hesitation to his swift response, " We don't have too. when you have a brand that is know in places where you have open a market in then you know that your company or brand has made it to the point that no matter how much you waste advertising it, word of mouth will always out last any of it. Now taken by this response all I want to do to is get my brand know to where it sells it's self .